Sachets de nicotine à la menthe : Le choix le plus populaire au Royaume-Uni
Les personnes in the UK like menthe nicotine pouches the most. Menthe is the top choice!
The Problem: Finding the Right Nicotine Pouch
Nombreux UK users feel lost when picking nicotine pouches. They want to know what others like.
Facts show that in the UK market:
- 12% of UK adults tried nicotine pouches (2023)
- The market is worth £85M (up 350% since 2020)
- 68% of users are 18-34 years old
This Makes People Worried
When you don’t know what to pick, you might:
- Waste money on types people don’t like
- Feel bad using the wrong strength
- Miss out on the best choice
The UK market is growing fast but picking the wrong product hurts your business.
The Solution: Pick Mint Flavor
Mint flavor is the clear winner in UK nicotine pouch sales!
Why Mint Wins:
- Goût frais that UK users love
- Hides the nicotine flavor best
- Feels clean dans la bouche
- Works well in all settings
Top UK Nicotine Pouch Brands
| Marque | Top Flavor | Part de marché |
|---|---|---|
| Vélo | Menthe | 40% |
| L'esprit nordique | Menthe | 25% |
| Zyn | Menthe | 18% |
| Lyft | Menthe | 12% |
Velo took 40% of the market with their mint pouches sold in Tesco.
What UK Users Want in Nicotine Pouches
Les personnes in the UK look for:
- Medium strength (most popular is 6-8mg)
- Discreet use (44% want to use at work)
- Long lasting saveur
- No mess or spit
- Easy to find in shops
The Growth of Nicotine Pouches in UK
Look at how fast they are growing:
Year | Nicotine Pouch Users (% Adults)
2020 | 1.8%
2021 | 4.2%
2022 | 8.1%
2023 | 12.0%
This shows huge growth each year!
Why People Switch to Nicotine Pouches
UK users say they switch because:
- Smoke-free laws make smoking hard
- No smell like cigarettes
- Can use where vaping is not allowed
- Costs less than smoking (£3-£8 per tin)
- Feels more healthy
Problems in the Market We Can Fix
Supply Issues
Just like how companies have a hard time sourcing yellow peas in sufficient quantities for food products [1], nicotine pouch makers face raw material problems.
Meeting Growing Demand
The nicotine pouch market faces the same challenge as plant-based foods where companies are responding to the demand with relish, producing brands that taste more and more like the real thing, but not without sizzling supply chain challenges [2].
Online Shopping Growth
With a significant increase in e-commerce during the pandemic [3], nicotine pouch sales moved online too. A majority of U.S. consumers have shopped for groceries online recently because of the COVID-19 pandemic [4], and the same trend is seen in UK nicotine pouch sales.
Quality Ingredients
Like food companies that say “trying to make sure we get organic soybeans can be a challenge” [5], nicotine pouch makers need the best ingredients.
Price Sensitivity
UK shoppers are like Canadian ones: “Canadians tend to be value shoppers, looking for the lowest price or the best deal as opposed to a particular brand” [6]. UK nicotine pouch users want good value too.
Our Manufacturing Strengths
We can fix these problems with our:
- Strong supply chain for mint flavors
- Fast production to meet growing demand
- Best quality ingredients
- Fair prices that UK shoppers want
- Fresh stock always ready to ship
Health and Safety Facts
Know these important points:
- 27% of users report gum irritation
- All pouches must be kept away from kids
- 18+ is the legal age to buy in UK
- MHRA sets the rules but doesn’t call them medical
- Tax is £0.20 per pouch (vs. £0.50 for cigarettes)
Environmental Impact
75 million non-biodegradable pouches are thrown away each month in the UK.
Notre plant-based packaging helps fix this big problem!
Future of UK Nicotine Pouches
Watch for these coming changes:
- New flavor rules may come in 2025
- Tax might go up
- More brands will enter the market
- Better packaging that hurts the earth less
- New strengths for different users
How to Choose the Right Nicotine Pouch
Follow these steps:
- Start with mint flavor (most popular)
- Pick medium strength (6mg) if new
- Essayer small packs first
- Magasin in a cool, dry place
- Dispose properly in waste bins
Where UK Users Buy Pouches
Most popular places are:
- Tesco (biggest seller)
- Online shops like Haypp
- Specialty stores
- Gas stations
- Tobacco shops
Case Study: Velo’s Success
Velo won the UK market by:
- Focusing on mint flavor
- Getting into Tesco stores nationwide
- Pricing competitively (£6.50 per tin)
- Making different strengths
- Marketing to young adults
Their mint pouches now have 40% of the UK market!
Final Thoughts
Mint flavor nicotine pouches are clearly the UK favorite. As the market grows from £85M to an expected £200M by 2026, mint will stay on top.
For makers and sellers, the message is clear: focus on arôme de menthe, offer good value, and meet the growing demand.
The UK nicotine pouch story is just beginning, but the winner is already clear – it’s menthe!
Looking to learn more about nicotine pouches? Check out these helpful resources:
